Chef Hak’s
OVERVIEW
A new identity for fan-favorite meals by Chef Hak’s. Your everyday personal chef, at your service.
SERVICES
Visual Identity, Packaging, Creative Direction, Website Design, Email Design, Art Direction, Collateral Design
TEAM
Strategy & Copywriting: Katie Nulty
Photography: Chris Ram
STRATEGY
Putting the chef at the heart of the experience—highlighting authentic techniques, intentional flavor profiles, and the art of whole-food preparation. Grounded in the philosophy of “from our home kitchen to yours” the updated identity brings the warmth and creativity of Sharone’s personal kitchen into your home, with a tone that’s both elevated and inviting. It’s about sharing real food, made with care.
BRANDING
Combining an emphasized wordmark with rounded letterforms and fresh colors such as a lime green and soft beiges ground the visual identity in the warmth of a home-cooked meal with vibrant accents. The “Chef Made With Love” badge serves as a seal of authenticity and care, embodying the heart behind each meal.
PACKAGING
Packaging is designed around a modular layout system that makes information easy to scan quickly, whether in-store or online. Each SKU is distinguished by its own unique accent color, adding both visual interest and practical differentiation for consumers.
WEB DESIGN
The Chef Hak’s website is designed to feel like stepping into Chef Sharone’s personal kitchen. Vibrant photography showcases the richness and color of ingredients, making each dish feel craveable and handcrafted. From layout to imagery, every element is meant to reflect the joy of sharing a chef-quality meal at home.
COLLATERAL DESIGN
Email, social media, printed flyers, and expo booths—consistently echo a chef’s personal touch—handwritten accents, bold colors, and food-forward visuals.
See the full project live at
haks.com
