Death Archetypes
Death Archetypes is a shared experiment in the lost art of death contemplation. A a contemplative tool designed to illuminate your unconscious attitudes towards the end of life.
Brand Identity, Website Design, Motion Design, Art Direction, Collateral Design
Concept & Strategy: Maura McInerney-Rowley Test Design & Copywriting: Carolyn Gregoir Illustrations: Deanne Cheuk
The branding for the Death Archetypes test was rooted in giving contemporary spirituality a look and feel. It needed to feel transcendent and mystical. At the same time it shouldn’t feel too somber and gloomy. By using light violet gradients and pink accents the entire space surrounding Death Archetypes has a contemplative yet airy feeling.
For the launch of the website we concepted a hero video that would act as a teaser and at the same time as a promotion video. We wanted to bring all the design elements, from illustrations to portal animation together and bring an animation version of the website to life.
Our mission for the web design of the Death Archetypes quiz was to conjure a feeling of lightness to the interface. Giving enough seriousness to the subject matter of death while at the same time celebrating the opportunity to contemplate and therefore live a fuller life. Subtle gradients and transparent elements give the website an atmospheric feel.
