Chef Hak's
A new identity for fan-favorite meals by Chef Hak’s. Your everyday personal chef, at your service.
Visual Identity, Packaging, Creative Direction, Website Design, Email Design, Art Direction, Collateral Design
Strategy & Copywriting: Katie Nulty Photography: Chris Ram
Centering the chef in the experience, the identity highlights authentic technique, intentional flavors, and the warmth of “from our home kitchen to yours.” It brings Sharone’s creativity into the viewer’s home with an elevated yet inviting tone. Rounded letterforms, a bold wordmark, and fresh colors like lime green and soft beige evoke the comfort of home cooking, while the “Chef Made With Love” badge reinforces authenticity and care.
Packaging is designed around a modular layout system that makes information easy to scan quickly, whether in-store or online. Each SKU is distinguished by its own unique accent color, adding both visual interest and practical differentiation for consumers.
The Chef Hak’s website is designed to feel like stepping into Chef Sharone’s personal kitchen. Vibrant photography showcases the richness and color of ingredients, making each dish feel craveable and handcrafted. From layout to imagery, every element is meant to reflect the joy of sharing a chef-quality meal at home.
Email, social media, printed flyers, and expo booths—consistently echo a chef’s personal touch—handwritten accents, bold colors, and food-forward visuals.
