Sunny Within
The first liposomal supplements powered by organic avocado oil.
Creative Direction, Website Design, Email Design, Art Direction, AI Image Creation, Collateral Design
Strategy & Copywriting: Katie Nulty Visual Identity + Packaging: R&M Photography: Scott Bleicher Prop Stylist: Echo Chen Retouching: Adele Makulova
Sunny Within’s founders envisioned a brand that made consumers feels like they are standing in the sun and bringing them back to their brightest, most nourished self.
A brand that brings clarity, simplicity, and joy to the wellness category. From Identity to Packaging and Art Direction all elements of the brand make the consumer feel golden.
Sunny Within makes supremely absorbable, organic supplements that deliver nature’s most powerful nutrients. The visuals for ingredients needed to introduce trust and authority while not loosing warmth and delightfulness. Both the ingredients and any texture visuals needed to feel clean, powerful, and delicious — like nature intended.
Bringing the consumer into the golden world of Sunny Within starts with the e-commerce experience. The digital presence feels modern and caringly radiant. Straying from traditional product photography we opted for hand-held compositions which further emphasizes the human-touch and natural feel of the brand.
Holistically designing each touchpoint of the Sunny Within brand ensured the harmonious essence of the brand. Each Email, Organic Social Media or Advertising effort reinforces the clarity, simplicity, and joy of the brand visual language.
