Yours
A premium, science-backed supplement brand—designed for modern consumers who view health as both an investment and a deeply personal journey.
Brand Identity, Art Direction, Packaging
Strategy & Copywriting: Melanie Levitin
Warm, muted tones signal maturity, trust, and long-term wellness rather than trend-driven vitality. A deep, confident blue anchors the brand in credibility and clinical rigor, while a rich orange introduces warmth and optimism. Supporting neutrals and secondary hues allow the system to scale across new products without diluting brand recognition.
Intentionally restrained and systemized packaging, emphasizing clarity and consistency across formats. Jars and pouches follow a centered, stacked hierarchy that makes information easy to scan while reinforcing a pharmaceutical sensibility. Color-coding by SKU allows each product to stand apart while remaining part of a unified ecosystem—supporting the idea of a modular health journey rather than isolated products.
We custom generated Ai ingredient imagery which enabled consistent shapes and compositions across ingredients, while textures were adapted to reflect the natural qualities of each component. Imagery that feels both precise and sensorial, reinforcing trust without losing warmth.
